Lecia
The World of
Contemporary Human Craft
Craft connects Human - Lifestyle - Culture
HumanCraftLifestyleCulture
Craft connects
Human — Lifestyle — Culture
In an increasingly fast-paced world, people gradually long for authentic touchpoints - moments where they can truly feel and be fully present in their own lives.
Craftsmanship, therefore, becomes a profoundly human element - one that allows us to reconnect with ourselves, with culture, and with what is most authentic, where everything still carries the traces of time, of the human hand, and of the maker.
Especially in bridal fashion, where each moment is singular and unrepeatable, craftsmanship becomes a way for emotions to be preserved in a tangible form.
1.
About Us
Founded in 2016, LECIA has pursued the creation of refined, elegant bridal designs that celebrate individuality and the unique identity of every woman.
Each piece is not merely a fashion product, but a handcrafted work made in Vietnam, carrying within it the imprint of human touch and local cultural essence.
Behind every dress, every piece, lies a story, a journey, and a long-term vision: to preserve, inherit, and reinterpret traditional craftsmanship in a contemporary form - so that these values are not only kept, but continue to live on as part of joy and meaningful moments in life.
Ecosystem
Bridal
Craft heritage accompanying women through life's most important moments
Hospitality
Craftsmanship as part of premium hospitality and resort experiences
1. About us
Lecia
CONTEMPORARY HUMAN CRAFT
Ready to Wear
Craftsmanship becomes part of everyday lifestyle
Home Decor
Craftsmanship present within refined living spaces
Multi - experience
Creating cross-disciplinary experiences between craft, fashion, and culture
Founder & Vision
Nguyễn Quỳnh Anh, Founder/Designer LECIA
"Reconstruction is not merely about renewing form, but a journey of bringing traditional Vietnamese craftsmanship into a contemporary expression."
Founder
Designer Nguyễn Quỳnh Anh built LECIA from a deep appreciation for simple values and traditional craft villages. Through her collaboration with artisans - considered among the last generations of Vietnamese embroidery masters - she not only found inspiration, but also recognized the risk of these refined crafts fading away.
This concern for a potentially diminishing cultural heritage has been transformed into a driving force, shaping LECIA as a long-term journey: to honor, preserve, and carry craftsmanship forward within a new experiential ecosystem.
This aspiration is most clearly expressed in every Lecia Bridal design. Staying true to its DNA of Elegance, each dress is not only a work of art, but also a bridge between heritage and the present - where every stitch carries memory, pride, and the spirit of Vietnamese culture.
"With LECIA, a Made in Vietnam wedding dress is not merely a product, but a work of art carrying pride and cultural narratives within it."
Creating a humane livelihood for Vietnamese craftsmanship
ROOTS
Craft Culture Heritage
CONTEMPORARY
Perspective Design Expression
RECONSTRUCTED CRAFT
Rather than preserving craft in a static state, LECIA embraces a dialogue between heritage and contemporary thinking - restructuring itself so these values can continue to live in new forms, reflecting both their roots and the spirit of the times.
2. Founder & VisionLecia
3.
The Core
Humanity
Placing human values at the core of the entire creative process
Contemporary
Embroided
Transforming traditional embroidery techniques into a contemporary design mindset
A Multi-
Dimensional
Craft Ecosystem
Craftsmanship as an ecosystem, offering diverse cultural experiences
LECIA creates spaces and opportunities for traditional crafts to continue evolving
Beyond contemporary handcrafted designs, LECIA generates meaningful value for the people behind each creation
3.1.Humanity
Highly skilled and specialized craftsmanship team
Embroidery artisan
Lưu Thị Vĩnh
Embroidery artisan
Phùng Thị Vui
Pattern cutter
Nguyễn Hồng Nhung
Pattern cutter
Nguyễn Thị Huyền
Tailor
Phùng Thị Phương
Embellishment assistant
Hoàng Thu Nguyệt
Collaborating withand honoringtraditional craftvillages
Nha Xa Silk, Ha Nam
Heritage silk - soft and refined, rooted in traditional weaving techniques once reserved for royalty
Dong Cuu Embroidery, Thuong Tin, Hanoi
Characterized by gold thread and metallic embroidery, Dong Cuu carries strong ceremonial value, closely tied to traditional attire and cultural practices.
To Sen Silk, Phung Xa, My Duc, Hanoi
Combining silk with other materials, lotus silk creates unique textures, expanding its application in modern life.
Quat Dong embroidery, Hanoi
Intricate hand embroidery - a foundational art of Vietnamese embroidery with over 300 years of history.
Silk Dupioni Nam Cao, Thai Binh
Raw silk (lua dui moc) - a symbol of nature and sustainability.
3.2.Contemporary
Embroided
Creative Principles
Carving - Inlaying - Cutting
Carving
Inlaying
Cutting
Removing excess and outdated conventions to rediscover the essence.
Reinterpreting patterns as they can move with the rhythm of the body, revealing a beauty that is refined from within.
Introducing new elements into the space that has been created
A fusion of intricate handcraft techniques - embroidery, embellishment - combined with modern technologies such as laser cutting, heat bonding, etc.
Deconstructing layers to uncover the depth beneath the surface
Each cut becomes a moment of revelation, exposing layers of stories, colours, and materials that have accumulated over time.
The 8C Craft Process
Concept
Research and develop idea
Creation
Sketching designs
Curation
Select material
Construction
Build a 2D structure
Contouring
Develop and adjust form directly on the mannequin
Crafting
Embroidery and embellishment process takes hundreds of hours
Calibration
Sewing and fitting
Completion
Finishing and quality control ensure high standards
3.3.A Multi-
Dimensional
Craft Ecosystem
At LECIA, craftsmanship goes beyond the product, it becomes a multidimensional experiential ecosystem that brings craft into living contexts.
Fashion - Lifestyle - Culture - Art - Interactive Experiences
3.3.A Multi-Dimensional Craft Ecosystem
Handcrafted fashion show integrated with technology and contemporary art
Fine-dining experience & royal court music performance aboard the Huong river
Ready-to-wear fashion experience incorporating handcrafted elements
Ceramic sculptural fashion art installation
Fashion performance experience
Craft process installation
Art object and handcraft conversation
Lighting and craft space
4.
About LECIA'S Woman
LECIA women are modern, global brides and women, unbound by outdated norms, yet deeply connected to their roots, including family and heritage.
The LECIA woman embraces an aesthetic sensibility with depth, expressing herself with confidence, elegance and subtlety.
Through a design language that is elegant, refined, and emotionally resonant, LECIA seeks to accompany women in their most important moments - in a way that is personal, subtle, and deeply meaningful.
5.
Key Technique & Key Products
LECIA entrusts its work in a team of artisans with over 20 years of experience from traditional craft villages in Northern Vietnam.
Each stitch goes beyond shaping form, carrying forward the spirit of past generations - now continued through designs that bring joy and meaning to the present.
Key Techniques
Draping technique
Couture draping techniques executed directly on the mannequin, creating natural, fluid, and bespoke silhouettes.
2D & 3D form building techniques
2D ensures technical precision; 3D creates structure, volume, and visual impact.
3D Flower Making Technique
Handcrafted flowers made from organza, lace, or tulle, creating a vivid three-dimensional effect.
Corsetry Technique (Structure Construction)
Shapes the body and refines the silhouette while ensuring comfort.
Embroidery & Embellishment
Techniques
Beading
Metal thread embroidery
Layered Appliqué
3D Embroidery
Advanced composite embroidery techniques
Hand beading to create light effects and depth
Use of metallic threads to evoke a sense of luxury, often seen in couture designs
Layering materials to achieve depth and three-dimensional patterns
Combining padding and embroidery to create pronounced raised textures
(Coma stopper - dimensional paneling - beading - dense stitching - surface binding) A combined technique involving multiple processes, shaping thick embroidered structures to create multidimensional textures
5. Key Technique & Key Products
Lecia
6.
Recognition
After a decade, LECIA has not only established a distinct craftsmanship identity through each design, but has also consistently cultivated a community and built a lasting imprint through creative and cultural projects.
Award
Best Bridal Brand 2023
Wedding Symphony by Luxuo
Bridal Band of The Year 2026
STYLE REPUBLIK
Partners
Fashion Film from Heritage Project
Key Projects
7. Brand Presence
Our Spaces
Distribution
Lecia Thank you.
Lecia
Thank you.
Lecia
The World of
Contemporary Human Craft
HUMANCRAFTLIFESTYLECULTURE
Craft connects Human - Lifestyle - Culture
HumanCraftLifestyleCulture
Craft connects
Human — Lifestyle — Culture
Craft connects Human - Lifestyle - Culture The World of Contemporary Human Craft - Lecia
In an increasingly fast-paced world, people gradually long for authentic touchpoints - moments where they can truly feel and be fully present in their own lives.
Craftsmanship, therefore, becomes a profoundly human element - one that allows us to reconnect with ourselves, with culture, and with what is most authentic, where everything still carries the traces of time, of the human hand, and of the maker.
Especially in bridal fashion, where each moment is singular and unrepeatable, craftsmanship becomes a way for emotions to be preserved in a tangible form.
1.About Us
Founded in 2016
Founded in 2016, LECIA has pursued the creation of refined, elegant bridal designs that celebrate individuality and the unique identity of every woman. Each piece is not merely a fashion product, but a handcrafted work made in Vietnam, carrying within it the imprint of human touch and local cultural essence.
Behind every dress, every piece, lies a story, a journey, and a long-term vision: to preserve, inherit, and reinterpret traditional craftsmanship in a contemporary form - so that these values are not only kept, but continue to live on as part of joy and meaningful moments in life.
Ecosystem
Bridal
Craft heritage accompanying women through life's most important moments
Hospitality
Craftsmanship as part of premium hospitality and resort experiences
Home Decor
Craftsmanship present within refined living spaces
Multi-experience
Creating cross-disciplinary experiences between craft, fashion, and culture
Ready to Wear
Craftsmanship becomes part of everyday lifestyle
2.FOUNDER & VISION
Nguyễn Quỳnh Anh, Founder/Designer LECIA
"Reconstruction is not merely about renewing form, but a journey of bringing traditional Vietnamese craftsmanship into a contemporary expression."
FOUNDER
Designer Nguyễn Quỳnh Anh built LECIA from a deep appreciation for simple values and traditional craft villages. Through her collaboration with artisans - considered among the last generations of Vietnamese embroidery masters - she not only found inspiration, but also recognized the risk of these refined crafts fading away.
This concern for a potentially diminishing cultural heritage has been transformed into a driving force, shaping LECIA as a long-term journey: to honor, preserve, and carry craftsmanship forward within a new experiential ecosystem.
This aspiration is most clearly expressed in every Lecia Bridal design. Staying true to its DNA of Elegance, each dress is not only a work of art, but also a bridge between heritage and the present - where every stitch carries memory, pride, and the spirit of Vietnamese culture.
"With LECIA, a Made in Vietnam wedding dress is not merely a product, but a work of art carrying pride and cultural narratives within it."
VISION
Creating a humane livelihood for Vietnamese craftsmanship
ROOTS
Craft Culture Heritage
CONTEMPORARY
Perspective Design Expression
RECONSTRUCTED CRAFT
Rather than preserving craft in a static state, LECIA embraces a dialogue between heritage and contemporary thinking - restructuring it so these values can continue to live in new forms, reflecting both their roots and the spirit of the times.
3.The Core
Humanity
Placing human values at the core of the entire creative process
Contemporary Embroided
Transforming traditional embroidery techniques into a contemporary design mindset
A Multi-Dimentional Craft Ecosystem
Craftsmanship as an ecosystem, offering diverse cultural experiences
LECIA creates spaces and opportunities for traditional crafts to continue evolving
Beyond contemporary handcrafted designs, LECIA generates meaningful value for the people behind each creation
3.1.HUMANITY
HIGHLY SKILLED AND SPECIALIZED CRAFTSMANSHIP TEAM
Embroidery artisan
Lưu Thị Vĩnh
Embroidery artisan
Phùng Thị Vui
Pattern cutter
Nguyễn Hồng Nhung
Pattern cutter
Nguyễn Thị Huyền
Tailor
Phùng Thị Phương
Embellishment assistant
Hoàng Thu Nguyệt
Collaborating with and honoring traditional craft villages
Nha Xa Silk, Ha Nam
Heritage silk - soft and refined, rooted in traditional weaving techniques once reserved for royalty
Dong Cuu Embroidery, Thuong Tin, Hanoi
Characterized by gold thread and metallic embroidery, Dong Cuu carries strong ceremonial value, closely tied to traditional attire and cultural practices.
To Sen Silk, Phung Xa, My Duc, Hanoi
Combining silk with other materials, lotus silk creates unique textures, expanding its application in modern life.
Quat Dong embroidery, Hanoi
Intricate hand embroidery - a foundational art of Vietnamese embroidery with over 300 years of history.
Silk Dupioni Nam Cao, Thai Binh
Raw silk (lua dui moc) - a symbol of nature and sustainability.
3.2.CONTEMPORARYEMBROIDED
CREATIVE PRINCIPLES
CARVING - INLAYING - CUTTING
Carving
Removing excess and outdated conventions to rediscover the essence
Reinterpreting patterns so they can move with the rhythm of the body, revealing a beauty that is pure and refined.
Inlaying
Introducing new elements into the space that has been created
A fusion of intricate handcraft techniques - embroidery, embellishment - combined with modern technologies such as laser cutting, heat bonding, etc.
Cutting
Deconstructing layers to uncover the depth beneath the surface
Each cut becomes a moment of revelation, exposing layers of stories, colors, and materials that have accumulated over time.
THE 8C CRAFT PROCESS
1
Concept
Research and develop idea
2
Creation
Sketching designs
3
Curation
Select material
4
Construction
Build a 2D structure
5
Contouring
Develop and adjust form directly on the mannequin
6
Crafting
Embroidery and embellishment process takes hundreds of hours
7
Calibration
Sewing and fitting
8
Completion
Finishing and quality control ensure high standards
3.3.A MULTI-DIMENSIONALCRAFT ECOSYSTEM
At LECIA, craftsmanship goes beyond the product, it becomes a multidimensional experiential ecosystem that brings craft into living contexts.
Fashion - Lifestyle - Culture - Art - Interactive Experiences
Handcrafted fashion show integrated with technology and contemporary art
Fine-dining experience & royal court music performance aboard the Hueritage cruise on the Huong River
Ready-to-wear fashion experience incorporating handcrafted elements
Handcrafted bridal fashion experience
Ceramics and handcrafted furniture
Mini trunk show aboard the Huong River cruise
Living Embroidery Specimens exhibition at the Diem Phung Thi Art Center
Handcrafted accessories
Embroidery workshop for lampshades
4.About LECIA'S Woman
LECIA women are modern, global brides and women, unbound by outdated norms, yet deeply connected to their roots, including family and heritage.
The LECIA woman embraces an aesthetic sensibility with depth, expressing herself with confidence, elegance and subtlety.
Through a design language that is elegant, refined, and emotionally resonant, LECIA seeks to accompany women in their most important moments - in a way that is personal, subtle, and deeply meaningful.
5.KEY TECHNIQUE &
KEY PRODUCTS
LECIA entrusts its work in a team of artisans with over 20 years of experience from traditional craft villages in Northern Vietnam.
Each stitch goes beyond shaping form, carrying forward the spirit of past generations - now continued through designs that bring joy and meaning to the present.
KEY TECHNIQUES
Couture draping techniques executed directly on the mannequin, creating natural, fluid, and bespoke silhouettes.
2D ensures technical precision; 3D creates structure, volume, and visual impact.
Handcrafted flowers made from organza, lace, or tulle, creating a vivid three-dimensional effect.
Shapes the body and refines the silhouette while ensuring comfort.
EMBROIDERY & EMBELLISHMENT
TECHNIQUES
Beading
Hand beading to create light effects and depth.
Metal thread embroidery
Use of metallic threads to evoke a sense of luxury, often seen in couture designs.
Layered Applique
Layering materials to achieve depth and three-dimensional patterns.
3D Embroidery
Combining padding and embroidery to create pronounced raised textures.
Advanced composite embroidery techniques
(Coma stopper - dimensional paneling - beading - dense stitching - surface binding) A combined technique involving multiple processes, shaping thick embroidered structures to create multidimensional textures.
6.
Recognition
After a decade, LECIA has not only established a distinct craftsmanship identity through each design, but has also consistently cultivated a community and built a lasting imprint through creative and cultural projects.
Award
Best Bridal Brand 2023
Wedding Symphony by Luxuo
Bridal Brand of The Year 2026
STYLE REPUBLIK
Key Projects
Trunk show Gánh Hạ
'Gánh Hạ' has become the foundation for LECIA's long-term journey: to seek authentic beauty, celebrate individual identity, and connect fashion with the culture of Vietnamese lifestyle.
Lecia x Luxuo: The Wedding Symphony Show - Shades of Elegance
Inspired by the multifaceted beauty of Baroque pearls, the collection explores an alternative perspective on elegance and embraces imperfection as a new form of perfection.
Grand Opening Flagship Store in HCMC
The flagship store launch in Ho Chi Minh City marks a significant milestone for LECIA - representing not only an expansion of its retail presence, but also the creation of a holistic brand experience at the intersection of fashion and lifestyle.
Barcelona Bridal Fashion Week
Featured at Barcelona Bridal Fashion Week - one of the world's leading bridal fashion events - this milestone marks LECIA's continued progress in bringing 'Made in Vietnam' design to the international market.
SHOWCASE EXHIBITION: Infinite Surfaces - The Quiet Alchemy of Craft
Infinite Surfaces explores how materiality and surface can function as a narrative language. The project creates a multi-sensory experience, allowing audiences to engage with and perceive the connection between craftsmanship heritage and contemporary creativity.
HERITAGE PROJECT - The Reconstruction of Embroidery Threads
HER-ITAGE represents the intersection of Her - the contemporary woman - and Heritage - Vietnam's traditional embroidery legacy. The project is developed across multiple formats to extend craftsmanship beyond design into experience, connecting fashion, culture, and lifestyle.
LECIA x ELLE DESIGN SHOW: The Lineage Showcase
The Line-Age marks LECIA's transition from bridal to ready-to-wear, bringing craftsmanship into everyday life. The collection bridges artisanal techniques with modern technology, establishing a new design language that is both rooted in tradition and distinctly contemporary.
To be Continued...
7.
Brand Presence
Our Spaces
Lecia Hanoi
34 Phan Chu Trinh, Hoan Kiem, Hanoi
Lecia Flagship Store
20 Nguyen Thi Dieu, District 3, TP.HCM
Lecia Sunset Bazaar
Distribution
PARISA Concept
1Lerra Marie Belle
Lecia
Thank you.