Homecraft Together
CREATING HOME-BASED CRAFT WORK FOR WOMEN PAST WORKING AGE
Initiator & sponsor of this community project
‘Homecraft Together’ is a LECIA initiative connecting women past working age
with craft work they can do at home.
Through fabric flower making, embroidery, embellishment and finishing with fabric left over
from production, participants can earn extra income on a flexible schedule,
while helping create contemporary handcrafted products.
Each finished piece preserves craft skills, brings joy to everyday life
and carries forward the value of skilled hands.
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Changes in urban life
Craft traditions are fading
Creating home-based craft work from fabric scraps for women past working age
Craft kits
Comprehensive training
Connecting craft groups
Applications in creative design
Building a long-term development fund
Creating jobs and income
Developing craft traditions
Extending the life of materials
Connecting communities
The challenge
Initiative
How it works
Impact
Community value
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The challenge
Changes in urban life
THE AGE OF TECHNOLOGY
Technology brings new conveniences, yet also deepens our longing for genuine connections and authentic values.
In this context, craft embodies patience, memory and the human touch—values no machine or automation can replace.
Familiar livelihoods are disappearing
As urban life changes and street vending faces growing restrictions, familiar sources of income are disappearing, especially for women past working age.
Alongside lost income comes the gradual loss of a familiar rhythm of life, where work once brought conversations and a sense of community.
Craft traditions are fading
Without opportunities to put them to use and create value, many traditional craft skills risk fading away.
Preserving craft means more than keeping techniques alive; it also protects Vietnamese cultural values and spiritual life.
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Initiative
HOMECRAFT TOGETHER / CRAFTING AT HOME
FROM FABRIC SCRAPS TO HANDMADE FLOWERS
EVERY FLOWER, A DISTINCTIVE TOUCH AND A MOMENT OF JOY
A model for home-based craft work for women past working age
Participants shape and finish fabric left over from production into handmade floral details for LECIA clothing and accessories.
Each flower is more than a handmade detail: it embodies time, care and the joy of work. It is how LECIA brings craft into
contemporary design, connecting beauty with people and communities.
How it works
BUILT ON 3 CORE PILLARS
A model for earning a living at home
Developing craft kits
Comprehensive training
Turn meticulous tasks in fashion, gifts, packaging and more into standardized kits that are easy to use at home.
Training in craft skills alongside ways to care for physical and mental health in later life.
A community group model
Connect participants in small groups of 3–5, with a group leader to ensure quality and
group cohesion.
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Impact
Applied to
creative design
A long-term development fund
Handcrafted details created through Homecraft Together will feature in LECIA products and creative collaborations.
A share of revenue from every LECIA product sold goes to the “Homecraft Together” fund to support the project’s continued development.
Values
Creating a practical, sustainable craft-based way of life
Earning income through flexible work
Extending the life of materials
Preserving and advancing craft
Sharing joy through community
Create more home-based jobs and income for women past working age.
Reuse surplus fabric, reduce waste and extend the life of materials.
Sustain and develop craft skills at risk of fading away.
Craft becomes a shared community activity and a source of everyday joy.
Our community
The home crafting journey of a group of women in Đường Lâm Ancient Village, Sơn Tây, Hanoi.
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Brand information
Founded in 2016, LECIA began with premium handcrafted wedding dresses, preserving the spirit of craft as a legacy for life’s most meaningful moments.
In 2024, LECIA expanded into Ready-to-Wear, bringing the spirit of craft beyond ceremonial occasions and into everyday life.
Origins in LECIA Bridal
The LECIA RTW line
At LECIA RTW, craft is more than technique. Tradition and contemporary thinking come together in handcrafted designs for women’s everyday lives—fresh, romantic and elegant.
About the brand
A contemporary craft ecosystem
Stays &
Travel experiences
Craft becomes part of a luxury retreat experience.
LECIA HOTEL
A craft heritage accompanies women through life’s most meaningful moments.
Bridal fashion
LECIA BRIDAL
Craft becomes contemporary fashion and part of everyday living.
Ready-to-Wear
LECIA RTW
Creating experiences at the intersection
of craft, fashion and culture
Events with diverse experiences
LECIA EXPERIENCE
Craft finds a place in
premium living spaces
Interiors & décor
LECIA HOME
Our vision
The ultimate goal is not how many beautiful dresses we make, but how many jobs we create in craft.
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- Founder / Designer Nguyễn Quỳnh Anh -
Designer Nguyễn Quỳnh Anh built LECIA from a love of simple, everyday values and traditional craft villages.
Working with artisans regarded as the last generation of Vietnamese embroiderers, she found inspiration and recognized the risk of losing a treasured craft tradition.
Her concern for cultural traditions at risk became the drive behind LECIA’s long-term journey: to celebrate and carry craft forward through a new ecosystem of experiences, creating more spaces for craft to flourish and more jobs within it.